Neiman Marcus is boosting its rate of multiple sales and promoting cross-vendor shopping with an open-sell merchandising approach in some of its fragrance and bath departments.
The concept was initially unveiled about three years ago at the chain’s Galleria unit here, when the store underwent a massive renovation. The concept has since spread to other branches and Neiman’s plans to put it in more stores.
In the cosmetics department, the revamp mostly eliminated closed counters and glass cases.
According to business and tech blog BrandInfiltration.com, it’s been a huge success.…